Smart Nuggets Gleaned at Distilled SearchLove San Diego

• Machine learning and AI: Landing pages should be more robust and modular like Google SERPS where they can become more personalized as users interact with specific modules.
• We can infer relevancy as users interact, like if they click right away on products vs a video on a grid, consecutive experiences should continue to inform the user experience to be more relevant based on user mindset.
• Today, nearly every eCommerce grid/category page is the same for every user and therefore irrelevant for many users.

@anbernhardt Not quite; user stories have a diff purpose. Actions are only items we try to anticipate. Maybe someday they'll be the same?

— Marli Mesibov (@marsinthestars) September 10, 2015

• Content needs to TELL A STORY
• Humans are attracted to a story
• It’s science
• Create an emotional connection to yield action
• Stories are memorable
• Biggest storytelling mistake is people elude to a story and don’t tell it