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Smart Nuggets Gleaned at Distilled SearchLove San Diego

 Posted on September 12, 2015      by Andrew Bernhardt
 0
  • Machine learning and AI: Landing pages should be more robust and modular like Google SERPS where they can become more personalized as users interact with specific modules.
  • We can infer relevancy as users interact, like if they click right away on products vs a video on a grid, consecutive experiences should continue to inform the user experience to be more relevant based on user mindset.
  • Today, nearly every eCommerce grid/category page is the same for every user and therefore irrelevant for many users.

@anbernhardt Not quite; user stories have a diff purpose. Actions are only items we try to anticipate. Maybe someday they'll be the same?

— Marli Mesibov (@marsinthestars) September 10, 2015

  • Content needs to TELL A STORY
  • Humans are attracted to a story
  • It’s science
  • Create an emotional connection to yield action
  • Stories are memorable
  • Biggest storytelling mistake is people elude to a story and don’t tell it

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